MARKETING RESOURCES
The following online marketing links address current subjects such as search engine optimization, banner advertising, copywriting, viral "word-of-mouth" marketing, publicity, and other subjects. Excellent resources for beginning to advanced online marketers.
- Calafia Consulting
Calafia Consulting provides a wide-range of Internet and World Wide Web consulting services, including "search engine tune-ups," to improve a site's search engine position and ranking, and more. This is another excellent site for learning about site design and marketing considerations. The owner, Danny Sullivan, also moderates Search Engine Watch.
- Clickz
Outstanding source of articles about Internet marketing, e-commerce, online advertising, search engine marketing, web copywriting, and more.
- The
Invisible Web: Uncovering Information Sources the Search Engines Can't See
This site includes resources that are informative, of high quality, and contain worthy information from reliable information providers that are not visible to search engines. Great web site and book for link development projects and research.
- Koch Group Tips
Even though this site is written primarily for manufacturers, it contains excellent tips for brochure design, direct mail, telephone marketing, and sales.
- Marketingwonk.com
This site is probably the one of the best marketing resources on the web. Moderated discussion groups on sales, marketing, search engine optimization, directory enhancement, online promotion, wireless communications, and effective web site design. The popular I-Search Discussion Group is located here.
Nick Usborne - Online Copy That Gets The Job Done
Nick Usborne speaks, writes, and consults on strategic copy issues for business online. For Web sites, emails and newsletters, he crafts messages that drive results. You can access over 200 of his articles through his site. He is also the author of the critically acclaimed book Net Words - Creating High-Impact Online Copy.
- Position Technologies, Inc.
Outstanding search engine submission site. Position Technologies is an Yahoo partner for their paid inclusion program. Position Tech also runs the popular Position Pro site.
- Search Engine Watch
Danny Sullivan's Search Engine Reports are a "must have" for all web designers. Most visitors to Search Engine Watch fall into one of two groups: (1) webmasters, web marketers and others involved with creating and promoting web sites, and (2) search engine users, everyone from researchers, librarians and general web surfers who want to how to find things better using search engines. Regardless of your visitor category, this site should be bookmarked by all.
- Web Search
About.com guide to searching on the web. Offers search engine and directory resources and the latest in search engine industry news.
- WebProNews.com
Great resource for up-to-the-minute ebusiness, web design, and search engine marketing news.